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Current Initiatives

Strategic Priorities for 2025-2027

 
 
Communications and Marketing
  • Create partnership between Enrollment Management and academic colleges to establish recruitment plans and enrollment goals for undergraduate and graduate programs.
     
  • Develop a comprehensive communication and marketing plan that all university stakeholders understand and can utilize; assess annually and update accordingly.
     
  • Assess and evaluate Kent.edu for branding and strategic planning; seek opportunities for alignment with existing recruitment efforts.
Recruitment
  • Maintain a strong number of transfer students.
     
  • Expand pre-college programs and enrollment of College Credit Plus students.
     
  • Increase application and yield of admitted first-year students from underserved populations such as veteran, low-income and/or first-generation groups.
     
  • Increase applications of first-year students to the Regional Campuses.
Retention and Completion
  • Increase Kent Campus retention, persistence and completion from first to second year and second to third year.
     
  • Increase associate degree completion for Regional Campus students.
     
  • Improve retention, persistence and baccalaureate completion for Regional Campus students.
Global Education
  • Create partnership between Enrollment Management and the Office of Global Education to establish recruitment plans and enrollment goals.
     
  • Leverage Education Abroad for recruitment of international students.
     
  • Increase yield of international transfer students.

SEM Guiding Principles

 
 
  • Ensure students are central to the academic enterprise and the focus of university action
  • Provide an equitable student experience
  • Foster flexibility and responsiveness to changing environments
  • Encourage diversity of thought
  • Support a collaborative approach
  • Inspire innovation over complacency
  • Expand technology to support and enhance student success
  • Promote responsible decision-making

 

SEM Outcomes

 
 
  • Become a Student Ready College
  • Develop an optimal enrollment plan that focuses on academic program alignment, net tuition growth and student aid optimization
  • Understand curricular/program needs with student/market demand
  • Strengthen university brand with internal and external stakeholders to improve market position
  • Enhance and diversify financial position
  • Improve data efficiencies and enhance technology support to increase student success
  • Reduce complexity and gain greater efficiencies
  • Enhance the student experience throughout the lifecycle
  • Increase access and completion
  • Improve post enrollment metrics
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